With a Birmingham-Southern car tag, you can share your BSC pride on the road and support numerous students on the Hilltop.

The Driven to Succeed program is a special scholarship for Alabama residents, funded by proceeds from sales and renewals of BSC specialty license plates. For the 2019-20 academic year, nearly $45,000 was awarded to five students through Driven to Succeed scholarships.

Each car tag purchase contributes $48.75 to the College for the education of deserving students like Thornton Muncher, a junior English major from Sumiton, Ala., who received a scholarship last year through the program.

Willie Terrell, Jr. ’14 personalized his BSC plate with his initials and no. 7 football number. Terrell was captain of the BSC football team and now serves as a financial relationship consultant at Region’s Bank.

“Scholarships have completely changed my experience at Birmingham-Southern and opened countless doors,” said Muncher. “Without scholarships, I would have never been able to study abroad in Italy, travel to present research at a national academic conference, or live in a residence hall alongside the most incredible student body.”

The BSC license plates – marked with a new ginkgo design for 2020 – can be purchased at the local tag office in your residing county. You also have the chance to personalize the message on your tag, which we’ve seen from quite a few alumni and staff.

“Scholarships are the most direct way to impact BSC students, and buying your BSC car tag makes providing that life-changing scholarship support incredibly simple,” says Allison Hedge, director of development at BSC. “Every dollar given towards scholarships moves a student one step closer to achieving their goals.”

Learn more about the Driven to Succeed program here.